Presentation Discussion & Feedback

Presentation 00/03/15

Today’s presentation we presented to Saif (client at Cathedral) and Steph (client at RedBallon) our refined ideas for the Magna Carta application. From there previous feedback we were told to change some aspects that we had initially proposed to them as discussed in a previous post.

The presentation was a success as it gave us a chance formally speak to both of them and discuss issues they had and issues we had with there proposed ideas.


Idea 1 (Magna Facts)

– (Saif) Liked the idea however, another grouped proposed a similar idea which also included a timeline of events surrounding the Magna Carta.

– (Steph) This was a feature they wanted in the app and had approved them to continue with that idea.

Idea 2 (Clause contextualisation & translation)

– (Saif) Really wanted this within the application because its a necessary  feature and would be helpful for more engaging visitors.

– (Saif) like the idea of using the zoomable Magna Carta image as it would allow users to see the small details within the image.

– (Group) suggested that it might be abit boring as its quite a simple concept and will be every text based even though there would be accompanying images/media for each clause

– (Steph) Could the zoomable image be used as a way to navigate to different clause ?

–  (Group) Its a possibility and we would have to look into if this was achievable. However a clear problem is the size of the device (mobile) would make it difficult to use. Would need to be on a larger screen like an iPad or installation screen.

–  (Steph – Saif) Would it be possible to instal iPads in the exhibition area near where the Magna Carta is ?

– (Saif) Yes that would be a great feature for visitors. Is it possible to build the application for an iPad ??

– (Group) Yes it would be possible but we would need to discuss how we would go about creating it for ipad screen size, creating an installation and previous issue of navigating via the image.


After the discussion with Saif and Steph we were given written feedback:

  • Age range: young teens/ Adults
  • Quirky Facts – list of quirky facts to swipe through. Nice idea be we have covered this elsewhere
  • MC Extreme Close Up – Makes use of the high res image the cathedral has.
  • Combine the close up with the translation of key clauses into english – possible translation into different languages
  • use MC as interface – hot spots allow information to pop up and explain things like abbreviations and crossing outs.
  • Cathedral very keen on this idea
  • optimized for iPad and it could be on display in cathedral chapter house.
  • more serious app – useful for research tool.

Saifs Comments – I think we should this of this as something for an ipad in the chapter house. personally, I would like to see a strong visual link between Magna Carta as a document, and being able to understand it through your project. So try and use the image as the entry point.

The clause by clause translation will be interesting as people sometimes try to find where various clause are in the real thing.

Groups Opinion – Going forward from this we need to have a discussion with of how to proceed as this would be a slightly different pathway to the groups as we would be producing it for an iPad and not the same app as everyone else. Secondly we need to look into possible was that we could produce the application as there is some complex and advanced features which we would have to look into.

Second Client Presentation

A few days after presenting our initial ideas, we received some feedback from the tutors and clients on what they want to see so we can develop ideas accordingly.

The first point made was that a lot of the other agencies also had the quiz idea so it may be best to drop that part so we don’t make duplicate products. The other point was to give the facts a more specific aim. In regards to Idea 2, they really liked the high-resolution image of Magna Carta idea and thought the translation was would be great if we can also get other languages in there (to cater to the range of visitors ).

In response to this, we had another group meeting to mull over the feedback and come up with adaptations to our two ideas. Our group was asked to present two ideas again (opposed to narrowing it down) as the client was interested in the potential of both of them.

Once again we wrote up some short descriptions to define the app ideas in a paragraph (more detail about each idea below):

# Magna Facts:

Short facts and stories about the legacy of Magna Carta. Usually sentence long stories and facts which explore the local and global impacts of the document with a focus on current issues rather than historical contexts. Each story will be accompanied by a piece of related multimedia to support and further contextualise them visually.

Demographic: 12+

# Magna Translation:

Provide a clause-by-clause translation and commentary of Magna Carta. Providing the original Latin version, with translation into multiple language if available. The commentary will provide historical context of why the clause was included, the current impact of the clause (it’s legacy) and possibly what could’ve happened if the clause wasn’t included at all. This will be accompanied by images and video to help visually explain and alleviate the need for excessive text. There will also be a high resolution image of Magna Carta for the user to zoom into and explore the details of the writing and the parchment it was written on.

Demographic: 18+

We adapted the Magna Facts idea to narrow it down to short facts and stories focused on the current legacy of the Magna Carta. This would mean collecting stories and facts about the current global impact of the document and what it means and what it has done globally in recent years. The aim of this focus is to get people to think about how Magna Carta relates to them directly and what impact it has on their lives. Each fact will then be accompanied by a piece of supporting multimedia in order to help explain complicated ideas (ones that can’t really be explained in a sentence or two) or to just provide further context and make it more visually appealing. One of the good things about this idea is that it could appeal to a wide variety of people from children to adults as the facts can be interesting for everyone and not too complex to understand.
The Magna Translation idea didn’t change too much as the client was already quite interested. We made the zoomable image of Magna Carta a more definite feature as we think that this could be a fun and interesting part of the app; getting to explore the quirky details of the document which won’t be clear at first glance. The demographic for this idea would be slightly older than the other one as in order to get a certain level of detail in the commentary, it could make it difficult for younger users of the app to understand it (especially if there is a lot of text as it could look quite boring).
After thinking of these ideas, we realised that they lack a degree of complexity which will justly allow us to demonstrate our design and programming skills as they will only require very basic interactions. To counteract this we want to focus on making the design as elegant and beautiful as possible. This could be making dynamic backgrounds for the app such as dependant on time and such. We want to put focus on the small details which might not initially be noticed but add a special something to the experience to make it overall more enjoyable.

Initial Client Presentation

The aim of our first meeting was to come up with a couple initial app ideas to present to our tutors and the client. We came up with 2 (well 2.5) ideas to present and wrote brief descriptions for them.

IDEA 1: Magna Facts (and quiz)

Short, obscure and interesting facts about Magna Carta, its legacy and local ties to salisbury cathedral. It combines sentence long facts with a range of related multimedia to engage the user. After a few facts the user will be presented with a couple of related multiple choice questions about what they’ve just seen. This is to engage the user further requiring them to remember and recall details about Magna Carta to have a more lasting impact.

Demographic: 16-25

IDEA 2: Magna Translation
Provide Latin version of Magna Carta, translation into English (possibly other languages), and a short clause by clause commentary/ explanation to provide further detail and context. Intended to be short and easy to read with concise, jargon-free commentaries, possibly accompanied with multimedia to better illustrate ideas. Also a high-resolution image of Magna Carta for the user to zoom into and explore the physical details of the document.

Demographic: 16-25

Both of our ideas took an information based approach to the brief with one being a far more sensible option, and one which is essentially a game. I’ll go into a little more detail about how these respond to the brief, with information  from our presentation.

With regards to demographic, we chose our target audience to be people like us – Young adults, possibly students, possibly visiting in groups etc. When we visited the cathedral we were told that they get a lot of group visits from students around our age, so obviously theres a demand there. If we aim it at people like us, we know exactly what we’d expect from an app for the Magna Carta exhibition.

As we’re students we obviously love learning so information is what we’d want from an app. Also as we’re young and were born into the information age we want it to be easily accessible in bitesize chunks to go with our short attention spans and love for technology.

Idea 1 (Magna Facts) was inspired by ÜberFacts which is an app which is simply countless, random, sentence long facts which the user can swipe through. What I really like about this app is how simple and easy to use it is, as well as addictive. As the facts are so short you end up swiping through and reading lots, struggling to tear yourself away. Our adaptation of this would only include facts related to Magna Carta and possibly Salisbury Cathedral. These facts could be about global impacts of the document, about how it was made, or whats happened to it over the years for example. After a few facts, the user will be presented with a couple of multiple choice quiz questions about what they’ve just seen. The aim here is to further engage the user, to get them to remember and recall details about Magna Carta To hopefully have a more lasting impact.

To accompany this we wanted to add in supporting multimedia to balance out the text We wanted to branch out from just using photographs and present information in more interesting ways. Here are a few examples and how they could be used (more details about this will be included in a future post):

  • Visual anatomy can be used to label various parts of the cathedral’s architecture
  • Timelines can illustrate key events leading up to and after the signing of Magna Carta
  • Maps are a good visual aid to give geographical context to certain facts
  • A scale can be used for comparison for example the heights of English cathedral
  • Animation is a great method for illustrating a short story, such as the process of making parchment
  • Side-by-side comparisons to visually show differences, allowing the user to actively compare images of the cathedrals restoration for example.

Our second idea is a translation of Magna Carta with a clause by clause commentary providing further detail and context to even the most obscure clauses. This would be a largely information based app focused towards the same demographic. The commentary is intended to be concise and easy to read, aiming it at general audiences so anyone can understand it. This idea was inspired by a website which also offered a commentary for the clauses. I found when I was reading them, often they didn’t make much sense or it wasn’t really clear why they were even included in the document so I would be good to get some more background information about it and learn about Magna Carta that way.

To make it more engaging and visual, images could be added to accompany each clause, or possibly a high resolution image of Magna Carta that the user than zoom into and explore on their own accord.

A few initial designs for this idea were made, to demonstrate potential functionality of it.

The first one features a long list view which allows the user to scroll down and select a specific clause. From there they will be presented with 3 options to view in Latin, English or read the commentary and then can chose from there.

Screen Shot 2015-03-16 at 15.54.56

The second layout idea was inspired by the calendar view which presents the clauses as a grid rather than a list to save space and make it easier to navigate. From there the user will be presented with collapsible sections to read the different versions of the clauses.
Screen Shot 2015-03-16 at 15.54.49Obviously there are some limitations to this idea as currently there isn’t really much to differentiate between clauses other than a number in a list, and there is a LOT of text which can easily get overwhelming and boring which isn’t exactly what we want. But as we’re just presenting initial ideas future developments can wait until we receive some feedback on our ideas.